With the rapid increase in vaping products in recent years, the government has been slow to regulate the market. This has led to a wave of unregulated products which often use deceptive marketing to target young people and high school students.
Despite a general drop in the number of people smoking a University of Michigan survey recorded that between 2017 and 2019, 11% to 25% of 12th graders and 8% to 20% of 10th graders had tried vaping.
Juul are an American company who have been at the center of much of the recent vaping controversy. With sleekly designed Juul pods, a range of flavors aimed at youth, and aggressive and deceptive marketing, there are now multiple lawsuits against the company including three led by attorney generals.
These lawsuits revolve around claims that the company’s marketing deceived Juul users that Juul products would not lead to nicotine addiction. Their marketing and the fact that they failed to warn that their products could potentially lead to health risks such as bronchiolitis obliterans (more commonly known as popcorn lung).
And given that much of their marketing revolved around social media, it would appear undeniable that their primary demographic was Americans under the age of 25. With many studies showing the danger of cigarette smoking and vaping in young people, where they are more easily addicted and brain development can be affected, cigarette companies have been looking for ways to circumvent tougher laws and public opinion.
It is only recently that the FDA (food and drug administration) have sought to bring in much tougher regulations across the industry.
Despite the way they were marketed, Juul pods are very strong and highly addictive. While a normal cigarette contains 10-12 mg of nicotine, Juul pods contain around 59 mg of nicotine per ml of liquid. And while normal cigarettes have filters that slightly reduce actual nicotine intake, Juul pods are unfiltered.
With many law firms who practice personal injury law pursuing claims against Juul, you want to ensure that the attorney you choose has the capability to represent you competently and fight for the justice you deserve.
Cochran, Kroll & Associates, P.C. have a long history of successful personal injury claims, including complex cases such as these Juul lawsuits. While much of the focus is on the company’s marketing tactics, it is the many resulting health issues that are the focus of any awards made. And with many health conditions unlikely to manifest for years to come, these lawsuits will continue for a long time.
If you think you or a family member has been affected by using Juul products, then you can schedule an initial free appointment with us by calling (866)-308-6261.
